Elimination of Cost-sharing as Innovation The Case of Pizza Franchise in Mexico
نویسندگان
چکیده
The restaurant business in Mexico is spilling about 40 million dollars a year. Domino `s Pizza is the industry leader, with a market share of 39%. His closest competitor, Pizza Hut, have the 3.9%. What do they do to compete in a market almost dominated by Domino `s Pizza? What strategy should be used Little Caesars to get a bigger market share? In the following paper, through some qualitative methods, can find that the Little Caesars strategy to eliminate the expense of delivering and the strategy to approach to the customer by opening of new stores, has gained greater market share about the franchises pizza in the ZMG. JEL: D40,F00, M10, M30,O12,O40,O54.
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